You already recycle, carry reusable bags and water bottles and shop organically, and the benefits are considerable–you feel great about yourself, you’re out saving the world and whatnot. But what if you could earn something more immediate and tangible, like, I don’t know… Whole Foods’ coupons?

Did you say Whole Food coupons?

Whole Planet Foundation’s new free green mobile app, Make Change, Not Waste created by Atomic Axis, an Austin based mobile application development company gamifies learning about eco-actions.  Released in May, this mobile application gives users the opportunity to track their green activity and earn coupons to Whole Foods (which by the way are instantly available to scan on your phone at the checkout) for their actions. Planning on donating those old clothes that have been hiding in the mysterious depths of your closet? You can earn rewards for that.

Performing green actions like buying in bulk, reusing towels and taking short showers earn users of Make Change, Not Waste valuable coupons to green brands like Organic Valley, Alexia Foods and Natures Path. Don’t want to use the coupons on yourself? Not a problem. After earning a coupon, an option is available to donate a percentage of the coupon back to Whole Planet Foundation to aid in microcredit loans. You can track how much money you’ve raised under the “My Impact” tab, as well as bags you’ve avoided by reusing your own. Continue reading →